This will probably seem obvious: older people have a harder time using the Internet. This, too, may seem obvious: the people most likely to be major donors to nonprofits are older older people.
But if both facts were that obvious, you would think people who know the side upon which their bread is buttered would work a little harder to make their websites easier for their primary beneficiaries to use. In Web Usability for Senior Citizens, Jakob Nielsen, the grand guru of computer usability studies, says websites are getting better, but not fast enough – especially with the humongous Baby Boom generation reaching Social Security Age at the rate of 10,000 per day.
Nielsen says too many website designers fail to consider the physical deficits of aging, particularly in vision, physical dexterity, and memory. His study includes scores of specific design recommendations. Blogger Joanne Fritz offers a short summary of the major findings.
Photo Credit: © sima – Fotolia.com
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